Building a Brand: The Concept Behind Branding.
I’d ask you to close your eyes and picture any logo that pops into your head by just reading the word “logo.” That, my friends, is..
Small Business Employee Recruitment & Retention: Team work makes the dream work.
I’d like to make a disclaimer up front: As a consultant, I have witnessed firsthand a variety of different..
Work-Life Balance: How to Maintain Your Sanity, Productively
If you have ever owned a small business or worked alongside someone who is trying to get a business off the ground, you’ve seen..
Building an Online Presence: Content is King
Let me start out by being completely honest with everyone: We write this blog strictly for the content it holds. Yep, it may sound selfish, but..
Small Business Start-Ups: How to Take off on Your Own
At some point in every working persons career, they say to themselves in the mirror, “Gosh darn it, I can probably do my job better on my..
Small Business Social Media Marketing: How to make it work for you
Let’s start with the facts: If you own a small business that’s not using social media marketing to expand your..
Welcome to the dawn of a brand brew horizon…
There’s a unique shift in today’s beer drinking culture that has migrated away from simple offerings, limited style selections and..
Introducing the Direct Mail Marketing 40/40/20 rule.
Direct mail marketing has been a tried-and-true effort by businesses to attract new customers to their products. I can remember each year, right..